Graphic Design Principles and Best Practices

  • Published in 20 Mar 2024
  • Blogs
  • Devika Sivaraman

Graphic Design is a sought-after skill that can help in the creation of high-end designs for the promotion of brands on a national and international scale. Including graphics in your design can help you show off your creative skills while also making a good impression on your clients.This Blog will look at the fundamental graphic design principles that can help you create a design that is both stylistic and customized.

1. Balance

This refers to how graphic design elements, such as shapes, text boxes, and images, are distributed evenly across a layout. Designers can opt for a balanced (stable) or off-balanced (dynamic) layout. In graphic design, there are 3 kinds of balance.

Symmetrical – This type of design is formed along a vertical axis and or horizontal axis, where the weight of the elements is evenly divided on both sides of the layout.

Asymmetrical – – Asymmetrical balance uses scale, contrast, and color to even out the flow of a layout. It is usually found on websites,where two sides of a webpage differ from each other but contain similar elements.

Radial– Radial- The features of a design are placed on the design in a circular pattern.

2. Alignment

This fundamental aspect of design maintains a visual link between elements such as images, shapes, or text blocks. Alignment helps in the formation of a sharp and ordered appearance by discarding any distortion within the layout. It symbolizes the scale of each element by comparing their proportion and focusing on those that can have an important impact on users.

3. Hierarchy

This method combines two aspects, dominance and priority, by giving more weight to particular design elements over others. It helps brands in conveying their message to their intended audience by focusing on a specific design element. Hierarchy can be achieved by:

  • Using huge or bold fonts to highlight the title
  • Placing the main message over all other elements
  • Adding shapes to frame the focal view
  • Implementing detailed and colorful visuals

4. Contrast

Contrast is an important principle in any form of visual art because it directs the attention of the customer to the key elements of a design. It is necessary for maintaining the distinction between similar elements in a design, thereby improving the overall legibility of a layout. hen design elements are placed in opposition to a layout, for example, contrast is formed.

  • Dark vs. light
  • Thick vs. thin
  • Contemporary vs. traditional
  • Large vs. small

5. Rhythm

Rhythm brings together various elements to create a more organized and consistent visual effect. Repetition of certain elements, such as logos or color combinations, can help a brand stand out and strengthen its visual design. Rhythm is classified into two types

Fluid - This adds a huge variation to the design while keeping the flow in one direction. Progressive - Progressive rhythm is based on a strong sequence that controls the audience's visual movement between the various elements.

6. Proximity

By establishing a relationship between related elements, proximity helps in decluttering the overall design. It creates a visual link between important design elements such as color, font, type, and size, ensuring the layout is balanced to form a perfect design. It provides the audience with a pleasant overview of what they are looking at, resulting in a positive user experience.

7. Color and Space

Choosing the right color can help define the design's tone. Designers can select from a variety of color combinations for the layout's background and text. The area around or between the various design features is made reference to as space. It can be used to draw shapes or to highlight important aspects of a design. A color palette is used by graphic designers to choose colors that can create contrast or even work together to complement other elements.

Graphic design can help you develop a broad understanding of:

This method combines two aspects, dominance and priority, by giving more weight to particular design elements over others. It helps brands in conveying their message to their intended audience by focusing on a specific design element. Hierarchy can be achieved by:

  • Branding
  • Computer graphic applications
  • Corporate identity and logo design
  • Digital publishing
  • Illustration
  • Flyers
  • Brochures
  • Social media ads
  • Postcards

Start Your Project

Share your requirements and we'll get back to you with how we can help.